You’ve spent months searching for the proper LMS resolution in your group or firm. Perhaps you despatched out a prolonged RFP and went by that course of. Perhaps you spent months speaking to so many salespeople your head continues to be spinning, or perhaps you spent numerous hours on Google and analyst websites. Now the search is over; you probably did it. You chose SAP Litmos! Now what?
Determining the best way to get your learners excited for particular coaching subjects is one factor, however how do you get them excited for a wholly new coaching program when a few of your learners have by no means even been launched to an LMS? That was the query SAP Litmos Coaching buyer, PRA, a enterprise occasion administration agency, was asking themselves. Their reply? Create a complete launch marketing campaign across the SAP Litmos mascot, Lenny.
What was this distinctive SAP Litmos rollout plan?
It began 4 weeks earlier than their go-live date. Curt Kendall, Senior Director of Expertise Administration, and his group despatched out “Lenny is Coming” mailers. “We mailed random people sheets of paper that simply stated “Lenny is Coming, Educate Your self” or “Lenny is Coming, What do you wish to know.” Envelopes had been mailed USPS to totally different folks in each PRA workplace. No clarification!! Everybody was freaking out as a result of they didn’t know who it got here from or what it meant,” says Kendall. Along with not having a proof, the return tackle was simply “Lenny.” This began the wheels turning as everybody tried to determine who or what’s Lenny?!
Two weeks later, the coaching group at PRA adopted up with promotional containers. These containers had been once more mailed to every of their 28 places of work. This time the mailers included the favored Smarties sweet and Dum-Dum Suckers with mailers that stated “Don’t be a Dum-Dum, Be a Smartie. PRA College Coming Quickly.” It was then that learners began associating the primary mailing, Lenny, and PRA College.
It was lastly time. The week of the PRA College launch. To construct on the momentum created by the mailers, the coaching group hosted an all-hands firm Zoom the place they launched PRA College. “Everybody on the decision wore PRA College T-shirts (together with the CEO) and we waved pompoms in PRA U Colours (inexperienced and blue),” says Kendall. They mailed pompoms to each workplace together with posters to hold across the workplace to get everybody enthusiastic about PRA U. Moreover, all PRA College communication got here from Lenny, who even has his personal e-mail, firstname.lastname@example.org.
To get learners much more concerned throughout launch week, PRA held a contest. In case you took 5 courses, you’ll win a customized PRA College t-shirt. This labored nicely for Kendall and his group. I imply, who doesn’t love a t-shirt? The learners had been then requested to ship again an image of themselves carrying their t-shirts, which Curt’s group then used for much more promotional materials.
Easy methods to maintain the momentum going?
After the preliminary launch, the PRA group hosted quite a few different contests that had been used to encourage learners to take part in several programs. They selected to not launch your complete SAP Litmos catalog unexpectedly. As an alternative, they held totally different classes again, as a way to have a brand new matter to introduce every month, for six months. One month they leveraged the brand new studying matter to ship out PRA U bottle openers to all learners who accomplished their assignments.
PRA is a enterprise occasions firm, so whereas issues have slowed down a bit for them as a result of COVID, they’re beginning to choose again up and stay up for onboarding all their new hires in what I don’t doubt will probably be one other extremely inventive rollout.
Congrats to this incredible member of the SAP Litmos neighborhood and cheers to your continued creativity and success!