Saturday, October 1, 2022
HomeFinancial PlanningSanlam Wealth to be renamed atomos 

Sanlam Wealth to be renamed atomos 

Oaktree Capital Administration is to rename Sanlam Wealth as atomos after buying the enterprise from Sanlam UK.

Atomos is aiming to be what it claims is the, “first actually digitally-enabled, hybrid wealth enterprise within the UK.”

The corporate will provide digital, nose to nose and hybrid recommendation.

The rebrand will go stay from the autumn, possible September.

Oaktree says it plans to supply one of the best of digital and human recommendation by offering “superior shopper service” and giving shoppers “full management of their monetary world”, by means of advice-led wealth administration.


As a part of the providing, the agency’s new digital platform will give shoppers their very own ‘monetary hub’, preserving all their monetary data in a single place, from banking and bank cards to investments. 

Shoppers can then determine the right way to personalise the best way they interact with the corporate. They’ll select to work together digitally, face-to-face or a hybrid of the 2.

The corporate appointed model company MadeBrave to instigate a rebrand together with the brand new identify, model proposition and visible identification. The brand new model will probably be formally launched later in 2022.  

Oaktree says the brand new identify means “indivisible” in historic Greek and was chosen to “signify a robust inside tradition of collaboration, inclusivity and numerous views.”

In February, the enterprise made new appointments to its govt committee, together with Haig Bathgate as head of investments, Niral Parekh as chief working officer and Christopher Kraft as chief industrial officer. 

Nicola Fraser stays chief monetary officer and Jonathan Polin is chief govt officer. Emma Browning takes up the position of assurance director. 

CEO Jonathan Polin mentioned: “We’re delighted to announce our new identify, which we really feel actually displays the enterprise we’re. The chance to forge a brand new identification and set clear aspirations for our tradition and shopper service is the primary important step which differentiates us from an business that has grow to be homogenised.

“Atomos will provide shoppers a service that’s daring and forward-looking whereas sustaining the personalised bedrock that wealth administration is constructed on.”

• Editor’s Notice: story up to date to clarify that the rebrand will happen within the autumn and the identify of the COO is Niral Parekh.



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