Monday, September 26, 2022
HomeFundraising How one can re-engage a hard-to-reach main donor

[Question Marc] How one can re-engage a hard-to-reach main donor


Query: How have you ever efficiently re-engaged a significant donor who was difficult to succeed in?

Nice query. An enormous factor is to maintain mixing up the communication. Typically I discover fundraisers favor one type of communication. Or possibly two. They’ll e-mail and e-mail and e-mail. Then resolve that the particular person is difficult to succeed in. Actually, they could solely be exhausting to succeed in by e-mail.

So name, e-mail, textual content, message by means of LinkedIn, DM in Fb, discover out what conferences they’re at and present up. (I had one shopper who weekly “simply occurred” to be across the staircase a frontrunner was strolling down after his employees assembly!)

Because the particular person has given up to now, it’s additionally necessary to proceed sharing gratitude. Particular gratitude. Not simply “your present made a distinction” but in addition “right here’s a narrative of 1 particular person helped.” You have got nice tales.

If that doesn’t work, I’d additionally look to your board and different donors to see how might need a relationship along with her.

Lastly, don’t quit. I known as/texted/emailed one donor every week for six months earlier than lastly connecting. After we linked, he thanked me and apologized to me!

So don’t develop weary in doing good.

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