Sunday, September 25, 2022
HomeStartupNikon says wait! We're nonetheless promoting SLRs! – TechCrunch

Nikon says wait! We’re nonetheless promoting SLRs! – TechCrunch

Yesterday, I reported that Nikon is perhaps falling by the wayside for its SLR enterprise. As we speak, the corporate issued an announcement that claims the reality could also be a bit extra nuanced:

There was a media article relating to Nikon’s withdrawal of SLR improvement. This media article is barely hypothesis and Nikon has made no announcement on this regards. Nikon is constant the manufacturing, gross sales and repair of digital SLR. Nikon recognize your steady help.

Studying between the strains, although, there’s one thing unusual happening right here.

In my expertise, sometimes, when an organization refutes a media article, they spotlight that they’ve extra SLRs within the pipeline, or that they’re persevering with to spend money on improvement, or any variety of different issues to reassure potential prospects. This assertion is definitely elevating extra questions than it solutions; The corporate says it’s persevering with manufacturing, gross sales and repair. That… doesn’t really contradict what I reported yesterday; in fact they’ll proceed to promote and repair the prevailing cameras. It additionally doesn’t embody any reassurance for followers that the way forward for Nikon’s DSLR cameras is secure and safe.

“Nikon has made no announcement” that they’re quitting the SLR enterprise doesn’t imply they’re not quitting the SLR enterprise, and my sources at Nikon counsel that there’s certainly a bunch of inner turmoil happening on the firm. On high of that, the corporate has said a number of occasions – each by means of official channels and off the file – that it’s refocusing its consideration on mirrorless cameras. It’s potential that the corporate is slowing down its SLR mannequin replace cycle, to deal with mirrorless, for instance.

I’ve reached out to Nikon to attempt to get some extra details about its product pipeline and funding within the SLR digicam fashions, and can preserve you posted.



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