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Hyundai casts new Ioniq 6 sedan as a Tesla Mannequin 3 rival – TechCrunch


Hyundai unveiled its new Ioniq 6, a sedan that it says will ship vary on par with the Tesla Mannequin 3, issuing a direct problem to the best-selling battery-electric sedan in the marketplace.

The Ioniq 6 — the follow-up to Hyundai’s Ioniq 5 SUV and the second mannequin in its Ioniq EV sub-brand — will journey 610 kilometers (379 miles) on a totally charged battery, based mostly on the European WLTP check cycle. That exceeds the 602 kilometers below the WLTP check cycle for the Mannequin 3 Lengthy Vary.

That’s a major accomplishment, on condition that Tesla has long-served because the benchmark for EV vary.

“Whereas many competing EVs have been edging nearer to Tesla’s vary scores, comparatively few have matched or exceeded them,” mentioned Ed Kim, president and chief analyst for AutoPacific.

The Korean automaker, which has set an formidable purpose to develop into a top-three EV supplier within the U.S. by 2026, hopes that its lineup’s one-two punch will give it an opportunity to problem Tesla for the gross sales crown within the fledgling EV market.

The Tesla Mannequin 3 is the second-best promoting electrical car within the U.S. after the Tesla Mannequin Y small SUV. Ranked fifth is the Hyundai Ioniq 5, which serves a rising shopper demand for battery-electric SUVs.

Nonetheless, sedans have been a weak spot for auto gross sales over the previous a number of years, making Hyundai’s selection appear probably counterintuitive. However analysts say that battery-electric sedans just like the Ioniq 6 and Polestar 2, which additionally goals to dethrone the Mannequin 3, play a strategic function within the EV market, particularly for first-time consumers.

“As a result of sedans are usually priced considerably decrease than their SUV counterparts, they signify a extra inexpensive method to get into EVs,” mentioned Kim. “Assuming the value of Hyundai’s new sedan undercuts the $40,000 IONIQ 5, it may signify an actual worth proposition for EV consumers.”

Just like the Ioniq 5, Hyundai’s new all-electric sedan can be constructed on its Electrical World Modular Platform (E-GMP), an 800-volt electrical structure that permits sooner charging than comparably priced EVs, save for Tesla’s.

Hyundai has invested aggressively in increasing the Ioniq portfolio because it strives to go from a maker of inexpensive, entry-level automobiles to a prime international EV model identified for daring design. The automaker has pledged to spend greater than $10 billion within the U.S. by 2025 to develop expertise for electrical and autonomous autos and mobility functions for robotics.

Greater than half of that funding will fund a new EV plant and battery manufacturing facility in Georgia, the place Hyundai plans to construct at the least a few of the 23 EVs it plans to roll out by 2025, such because the Ioniq 7 three-row SUV, an essential phase for drivers with giant households. The Ioniq 6 can be in-built South Korea.

The Ioniq 5, which swept the World Automobile Awards this spring, confirmed that Hyundai is keen to be daring with its EV design. That theme continues with the dome-shaped Ioniq 6, whose low hood and excessive roof make it curvier than most automobiles, mentioned SangYup Lee, head of Hyundai World Design Heart. The scale enable for a cocoon-like, high-ceilinged cabin the place occupants can chill out or work.

A 64-color ambient lighting system helps “create a conscious house that restores psychological vitality and enhances inspiration,” Lee mentioned.

Ioniq 6 will go on sale within the U.S. early subsequent 12 months. The worth has not been introduced.

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