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Group, care and collaboration: Why I can’t look ahead to my first Xerocon London


Xerocon London 2022 is nearly right here, and I can’t wait to see you all throughout my first time at this wonderful occasion. After an extended break, we’ll be again with a bang – even when this 12 months might be just a little totally different, with an iconic new venue, a height-of-summer date, and much more to stay up for. 

However what’s going to stay the identical is the unimaginable sense of neighborhood, care and collaboration that the occasion has all the time impressed. I’m thrilled that we are going to get the possibility to reconnect and recreate that magic, with just a few new twists. 

I’d additionally wish to say an enormous thanks to all of the Xeros who’ve labored so arduous to make Xerocon London 2022 a actuality. It’s been an unimaginable staff effort from so lots of you, and I can’t overstate how grateful I’m to expertise it myself.

Now, I wish to clarify what my first Xerocon means to me, and the way glad I’m to play an element in it. 

True and real buyer care

I’m going to allow you to in on a secret: earlier than becoming a member of Xero, I wasn’t even remotely conscious of simply how large Xerocon was. In fact, I’d heard of the yearly occasion the place accountants and cloud accounting leaders collect, however that’s the place my information ended. 

Now that I’m right here, I’ve been blown away by the magnitude of Xerocon, and its significance above and past your run-of-the-mill convention. This actually is a neighborhood occasion, and the depth of enthusiasm, care and even love that goes into Xerocon has been unimaginable to witness. 

That is a lot greater than customer-centricity. It’s a celebration of our neighborhood – of how caring, passionate and pushed our accounting and bookkeeping companions are, and the way very important they’re to the success of small companies. I do know of only a few companies which have been capable of construct a real neighborhood of shoppers like Xero has, and I can not emphasise sufficient what an unimaginable privilege, but additionally duty, that’s! 

We have now a packed agenda of thrilling keynote audio system and wonderful breakout periods, in addition to a corridor filled with sensible app companions able to share their options to deliver even better success to you and your purchasers. We even have a variety of enjoyable actions on supply that I don’t wish to spoil right here. 

Nevertheless, what I’m most enthusiastic about is assembly you within the context of this neighborhood occasion. To study what we should always do extra, what we should always do much less, and to listen to all about your experiences over the previous few years. Having the ability to take action over a espresso is only a bonus.

Adapting to alter

Change won’t all the time really feel welcome, however it’s mandatory. It’s nothing to shrink back from – it’s a part of our journey. 

One in every of my favorite quotes is: “The seven costliest phrases in enterprise are: now we have all the time accomplished it this manner”. Xero, our prospects, and our companions have modified since our final Xerocon, for causes too quite a few to say right here, and this 12 months’s occasion will embrace this alteration. 

The underlying objective stays the identical: we wish to reconnect with you, and rekindle what we’ve missed these final three years. There might be many components you’ll recognise, and I stay up for having fun with these with you. 

However I can also’t wait so that you can expertise the brand new Xerocon – with the beautiful new venue arguably probably the most thrilling half. Internet hosting the occasion at Tobacco Dock will make for an much more special day. It’s a becoming stage for a return that’s been a very long time coming. 

Whereas there have been modifications, the excellent news is now we have an sincere, candid and enthusiastic neighborhood who will maintain us accountable and ensure we by no means steer too removed from who we’re. Xerocon could look totally different, however the identical values stay. I can’t wait to have fun them with you in particular person. 

Why not be part of the Xerocon dialog on social media, utilizing the hashtag #Xerocon, or try our Twitter or Instagram for reside updates on the occasion.



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