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Enterprise her personal approach – creating livelihoods by way of casual on-line commerce


Throughout the growing world there are tens of millions of entrepreneurs, most of them girls, who’re engaged in a largely hidden however important type of digital commerce that runs parallel to formal e-commerce – casual on-line commerce (IOC). Interventions to assist girls maximize the advantages of IOC ought to be based mostly on a transparent understanding of the various kinds of girls who grow to be IOC entrepreneurs, as they’ve totally different backgrounds, targets, and desires. This Focus Observe from CGAP outlines the traits of IOC, maps the personas of the ladies who have interaction in it, and offers steerage to funders seeking to help girls to generate livelihoods by way of IOC.

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