Premium purchasing app Her Black Guide has added cashback rewards to its platform forward of Australian Vogue Week, which kicks off on Monday.
Her Black Guide is the brainchild of Sali Sasi and Julie Stevanj, the sisters behind Stylerunner. The pair introduced their newest entrepreneurial enterprise final October, and in February, raised $1.6 million in Seed funding, with ASX-listed Contact Ventures amongst its backers.
The app is designed to draw and have interaction Gen Z, Millennials and discerning ladies who love to buy trend and equipment.
Stevanja mentioned the brand new cashback function allows manufacturers to provide customers actual money again once they make a buy throughout a given promotional window.
“We’re excited to convey cashback rewards to the ladies of Australia from a lot of their favorite manufacturers, together with Internet-A-Porter, Guess, Estee Lauder, SSENSE, ModelCo, Jurlique and plenty of extra,” she mentioned.
“Females are making purchases on daily basis throughout trend, magnificence, journey and homewares and leaving cash on the desk. One thing we hope to assist bridge via our purchasing app.”
Her Black Guide is an official companion of Afterpay Australian Vogue Week, which runs from Could 9-23.
Stevanja mentioned the timing was good to launch their newest incentive and share with individuals at Vogue Week. For individuals who can’t be there for the Her Black Guide activation, they’ve developed the ‘Store Australian’ Buying Competition’ on the app.
“From the consolation of their dwelling and within the palm of their fingers, customers can store unique offers throughout many iconic Australian manufacturers, together with Anna Quan, Lee Mathews, SNDYS, Saturday the Label, Reliquia Jewelry, Within the Roundhouse, Bare Sundays,” she mentioned.
Extra that 500 manufacturers have signed on, and types can companion instantly by way of Her Black Guide’s companion portal, or join by way of affiliate channels reminiscent of Fee Manufacturing unit, Awin and Rakuten.
The ‘freemium’ app, accessible on iOS and Android, permits person to obtain and browse provides and promotions, together with cashback without spending a dime, with the choice to subscribe to 12, 6, or 3 months for full entry to flash gross sales listings and notifications from most well-liked manufacturers.