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Advertising Matching Presents In Your Donation Course of


Matching items empower donors to make a bigger impression on a trigger that they care about⁠. That is typically finished by enabling them to contribute higher donation worth than they might or might have been capable of give on their very own. To not point out, Double the Donation analysis studies that 84% of donors say they’re extra prone to donate in the event that they know an identical present is being supplied.

That’s why advertising matching items in your donation course of is changing into an more and more standard alternative. On this information, we’ll cowl 4 of probably the most impactful ways in which nonprofits like yours are selecting to take action, together with:

At most firms, submitting an identical present takes just a few minutes⁠—and advertising matching items doesn’t must be troublesome, both. It is sensible to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this sometimes happens whereas donors are actively making their donations, advertising matching items immediately throughout the giving course of is likely one of the simplest methods you may incorporate.

Let’s start!

Advertising Matching Presents With Donation Pages

To find out matching present eligibility, you’ll have to know the place your donors work. Fortunately, probably the most efficient methods to gather donor employment knowledge is by together with an non-obligatory discipline immediately inside a corporation’s donation web page.

Donors are already offering your crew with quite a lot of priceless info⁠—akin to their identify, electronic mail, telephone quantity, and even perhaps mailing handle. Many people have a tendency to enter their employer’s identify when prompted, as effectively. That is very true once you present a little bit of context as to why you’re in search of the knowledge within the first place⁠—which is to determine matching present eligibility to get their donation doubled.

These are some greatest practices for advertising matching items inside your donation web page:

  • Embed Double the Donation’s autocomplete search instrument immediately into the web giving kinds.
  • Spotlight the advantages of collaborating in matching present applications, primarily rising impression on the trigger.

To not point out, the above research present that 1 in 3 donors are probably to provide a bigger present if matching is utilized to their donation. Because of this incorporating matching items in your donation course of may even lead to considerably elevated donation sizes to start with.

Instance Content material:

  • “Please enter your using firm’s identify to find out your eligibility for a company matching present.”
  • “Does your employer supply an identical present program? Enter your organization identify beneath⁠—if your organization does match, you’ll obtain particular info on program pointers and request directions on the affirmation web page after submitting your donation.”

Marketing matching gifts in your donation process on the donation page

Advertising Matching Presents With Donation Affirmation Screens

Your donors are clearly obsessed with your group⁠—they usually’re at a considerably excessive stage of engagement upon finishing a web based donation. Make sure to spotlight simply how simple it may be for donors to double their donations by taking a single further step past their preliminary items.

These are some greatest practices for advertising matching items inside your affirmation display screen:

  • Make the most of related visuals to seize supporters’ consideration.
  • Inform donors that almost all firms’ matching present submission processes might be accomplished in lower than 5 minutes.
  • Embed Double the Donation’s matching present plugin immediately in your donation affirmation display screen to supply donors with easy accessibility to firm pointers and kinds.

By that includes matching items immediately on the donation affirmation web page, you may purpose to leverage donors’ giving momentum whereas your group and its trigger are nonetheless contemporary on their minds. It’s efficient and easy, and lots of supporters will likely be comfortable to take this subsequent step⁠—even perhaps instantly!

Instance Content material:

  • “Thanks for giving to help your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical present!”
  • “Donation full! Search our matching present database to search out out in case your contribution is eligible for a company match.”

Marketing matching gifts in your donation process on the donation confirmation page

Advertising Matching Presents With Donation Affirmation Emails

When your nonprofit receives a present, you must all the time you’ll want to thank the giver⁠—which is commonly finished by donation follow-up (affirmation, acknowledgment, and so forth.) emails. This electronic mail can also be an ideal alternative to advertise matching items to your donors. Their donations probably stay contemporary on donors’ minds, and slightly nudge saying that they will double their donations⁠—with out shelling out one other cent⁠—can go a good distance.

These are some greatest practices for advertising matching items inside your acknowledgment emails:

  • Incorporate hyperlinks to your devoted matching present fundraising web page the place donors can simply find further info.
  • Use graphics or textual content hyperlinks to catch your reader’s eye and rapidly interact with them on the subject.
  • Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any items slipping by the cracks.
  • Present hyperlinks to recipients’ firm pointers and kinds, or encourage donors to conduct a fast search of your easy-to-use on-line firm search instrument.

A person who has already made a donation to your group has demonstrated that they’re clearly obsessed with your trigger. Make certain to spotlight matching items within the acknowledgment letters and emails that get despatched out, emphasizing the elevated impression that matching items can have in your mission.

Instance Content material:

  • “Thanks to your beneficiant donation to Atlanta College. Please click on the button beneath to find out whether or not your present is eligible for a company match out of your employer!”
  • “Your donation of $100 probably qualifies for an identical present from the Walt Disney Firm. Submit an identical present request to your employer by finishing the next steps. Then, tell us once you’ve submitted your match by clicking the hyperlink beneath!”
  • “Do you know that many companies supply worker giving applications the place they match donations to the Cat Rescue Membership? The tax-deductible element of your membership is generally eligible to be matched as effectively!”

Obtain a full-length pattern matching present acknowledgment electronic mail for nonprofits.

Marketing matching gifts in your donation process on the confirmation email

Advertising Matching Presents With Matching Reward Recognition

At this level within the course of, you’ve probably already thanked your donors for his or her preliminary contributions to your trigger⁠—in all probability even throughout the first 24 hours or so. However to your matching present donors, the appreciation shouldn’t cease there!

Recognizing your matching present all-stars after you obtain their company match is an effective way to proceed selling matching items to your supporters. On the identical time, you may improve the probability that donors will take part within the matching present course of for the years and donations to come back.

These are some greatest practices for advertising matching items with matching present recognition:

  • Request that donors preserve you within the loop all through their match request course of, which lets you higher monitor incoming firm matches with the related donor.
  • Thank your matching present donors privately to specific your gratitude on behalf of the group and its beneficiaries.
  • Contemplate recognizing accomplished matching items publicly as effectively⁠—akin to inside a publication or social media publish⁠—to thank donors and encourage others to take part.
  • Acknowledge that matching present donors went above and past their typical donation to request a company match on behalf of your nonprofit.

It can be an ideal thought at this level to reiterate the doubled impression made potential by company matching items.

In lots of situations, your matching present recognition efforts would be the final touchpoint you could have with a supporter concerning a specific donation. You’ll need to depart donors with a optimistic impression of your engagements to make sure they’ll proceed within the relationship they’ve along with your trigger!

Instance Content material:

  • “Thanks to your beneficiant help of the Cat Rescue Membership. We’re comfortable to tell you that we simply acquired a company match because of your current donation, and we vastly recognize the effort and time you took to request the match on behalf of our group.”
  • “Do you know that 1000’s of firms match donations made by staff? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date present, enabling her beneficiant $500 contribution to convey $1,500 value of impression on our mission. Discover out in case your present could also be eligible, too!”

Marketing matching gifts in your donation process on the matching gift recognition


When promoted successfully, requesting an identical present might be seen as the subsequent logical step {that a} donor takes upon submitting their preliminary present. Thus, once you incorporate matching present advertising efforts into your total donation course of, you may assist information donors seamlessly from one job to the opposite.

In the event you’re curious about studying extra about matching items, learn up on our different complete company fundraising guides:

Learn more about marketing matching gifts in your donation process with Double the Donation.

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