Monday, September 26, 2022
HomeInsuranceAcrisure lends identify to NFL group's stadium in new deal

Acrisure lends identify to NFL group’s stadium in new deal


“We’re excited to accomplice with Acrisure for the naming rights to our stadium,” mentioned Steelers president Artwork Rooney II. “Acrisure supplied us with a chance to make sure our stadium continues to be a worthwhile asset for our followers in addition to maintaining with the market worth of NFL stadiums. We’re very appreciative to accomplice with Greg Williams and his firm, and we look ahead to a protracted, helpful relationship for years to come back.”

“The Pittsburgh Steelers are an establishment in American sports activities and a globally acknowledged model. Partnering with the Steelers is the chance of a lifetime and an incredible honor,” commented Acrisure co-founder, chairman, and CEO Greg Williams. “Via Acrisure Stadium, we are going to improve consciousness of the extraordinary benefit Acrisure brings our shoppers whereas conveying our robust sense of group. Relatedly, we’re wanting to spend money on the Pittsburgh group and broader area as we chart our course to an unforgettable first season.”

Acrisure will take over the naming rights to the Steelers’ stadium within the North Shore neighborhood of Pittsburgh beginning with the 2022 season. The stadium was beforehand named Heinz Area, a reputation it carried because it first opened in 2001.

Along with the naming rights, the partnership between the Steelers and Acrisure will embody group initiatives geared toward “offering a deep connection” with Acrisure within the Pittsburgh group and elevating model recognition on each the native and nationwide ranges.

The monetary phrases of the 15-year deal for the naming rights to the stadium weren’t disclosed.

Learn extra: Hub declares IndyCar sponsorship

In different insurance-related sponsorship information, Hub Worldwide introduced final week that it has a brand new sponsorship settlement with Rahal Letterman Lanigan Racing (RLL) to develop into the first sponsor of driver Christian Lundgaard.

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