There are over one billion web sites on this planet. Scrap that. Let’s slender issues down somewhat bit. There are 46,000 public accounting companies in the USA. And let’s say that a minimum of half of these companies (23,000) have an accounting agency web site. That’s a little bit of Googling competitors.
Now, in fact, the competitors might be rather less fierce should you’re an area agency. Nonetheless, the web site competitors is there. So, what separates the nice from the dangerous? And good web sites from nice ones?
In no explicit order (OK, the order is fairly essential, really), right here’s what your accounting firm web site wants:
- It must exist
- It’s gotta have the fundamentals
- It wants some pizazz and persona
Let’s take a better take a look at what must be in your accounting agency web site, lets?
7 Should-haves in your accounting agency web site
Coming in at a scary eight seconds, individuals have shorter consideration spans than goldfish. So you could have roughly T-minus eight seconds to point out guests what they’re on the lookout for in your agency’s web site.
No, that doesn’t imply you want a dancing canine to go throughout the display. But it surely does imply that it’s essential to make key data simply accessible earlier than a possible shopper provides up and goes elsewhere.
Listed below are the seven must-haves your accounting agency web site ought to have.
1. About part
Who’re you? Who’s in your staff? How lengthy have you ever been in enterprise? Why do you do what you do? What makes you certified to be an accounting skilled? Create a compelling “About” part that solutions these questions (and extra).
This part ought to introduce who you and your staff are to construct credibility and belief. Contemplate together with the next in your “About” part:
- Agency’s historical past
- Crew credentials (e.g., levels, education, licenses)
- Crew bios
- Photographs of your agency and staff members
This part of your web site is probably not a service web page, but it surely ought to promote your accounting providers nonetheless. Set up your agency’s credibility to model your self as a trusted advisor.
What do you supply? What industries do you serve? That is the meat and potatoes of your accounting web site. In spite of everything, potential shoppers wish to know whether or not you supply the providers you want or not. And, present shoppers could wish to learn about further providers you supply.
For instance, you could supply and record the next small enterprise accounting providers:
- Entity formation
- Tax planning
- Money move forecasting
- Monetary assertion evaluation
- Financial institution reconciliation
- Month-end shut
- Payroll providers
One factor you in all probability received’t be itemizing in your web site? Pricing. Your costs could also be primarily based on various components, akin to the scale of the shopper, frequency of service, and whether or not you supply a deal for a number of providers.
In lieu of pricing data, embody a name to motion in your “Providers” web page that encourages shoppers to schedule a session for extra data.
3. Contact data
A possible shopper likes what they see. They resolve to achieve out, however then … oh no … they get annoyed looking for a strategy to contact you and depart.
Don’t let this state of affairs occur to you. Present contact data and make it simply accessible. Create a “Contact Us” web page, embody your quantity on the high of every web page, add contact data to the footer, or do a mix.
Your accounting firm web site ought to embody contact data like:
- Telephone quantity
- E mail handle
- Fax quantity
- Enterprise handle
- Social media profiles
You may additionally contemplate including your follow’s enterprise hours below this part of your web site.
Phrases, phrases, phrases. They’ll’t be the one issues in your accounting agency web site. You want some pictures (e.g., pictures, designs) to interrupt up that wordiness, in any case!
Why embody pictures in your web site? They’re key to:
- Attracting guests
- Partaking guests
- Simplifying advanced issues
- Regarding your viewers
A phrase of warning: In the case of net design for accountants, keep away from data overload, and use a constant model of images in your web site.
This is probably not your greatest precedence initially, however including sources to your web site can set up your credibility and assist appeal to guests to your web site.
Sources could embody:
- Hyperlinks to IRS varieties
- Tax guides
- Case research
- Instruments (e.g., monetary calculator)
Present helpful data and instruments to web site guests to model your self as a trusted advisor and thought chief. To not point out, offering sources, like a weblog, will help along with your…
6. website positioning
website positioning, or search engine marketing, is one thing it’s essential to do throughout your total web site. It’s the method of getting your net pages to rank larger in engines like google (e.g., Google).
You’ll have essentially the most lovely web site that might get shoppers pouring in. However with out website positioning, no one’s going to have the ability to discover mentioned web site.
For instance, you might have considered trying your web site to look on Google when somebody searches key phrases like “accounting companies” or “accountants in [city].” website positioning finest practices will help get you there.
website positioning can take a while getting used to, so contemplate doing analysis on website positioning finest practices earlier than diving in. Listed below are a number of tips to get began:
- Conduct key phrase analysis so you understand what key phrases your pages ought to rank for
- Use website positioning instruments (e.g., Semrush) to seek out key phrases and draw inspiration
- Begin and persistently publish to a weblog, with every article rating for a brand new key phrase
- Add hyperlinks to different pages of your web site utilizing keyword-rich anchor textual content (e.g., advertising for accountants)
- Take note of key phrases your rivals rank for
7. “Good” UX
And final however not least, your accounting agency web site wants good UX, or person expertise. Because of this you could have a strong accounting web site design that customers can simply navigate and perceive.
Just a few components that affect your web site’s UX embody:
- Visible attraction
Contemplate the previous couple of web sites you went to. Consider a very good expertise (i.e., you had no issues discovering what you have been on the lookout for) and consider a nasty expertise (i.e., discovering what you have been on the lookout for took too lengthy otherwise you gave up). What was it in regards to the good expertise that made it good?
For instance, you could add a navigation bar to the highest of your web page that hyperlinks to helpful and fashionable pages, like:
Analysis UX finest practices for extra data on creating an internet site that’s interesting and straightforward to navigate.
This isn’t meant as authorized recommendation; for extra data, please click on right here.